KSM is a co-operative, a think-tank, an anti-agency. You could say we crowd-source problems.

Or to borrow the metaphor of cloud computing, we apportion the proper resources for a given task at a given moment.

We think many of the best people in the business have left their jobs at agencies or media companies to become hired guns or consultants. KSM is a collection of these people.

In an essay called The Gig Economy, Tina Brown describes many of us: